top of page

Privacy Policy

Privacy Policy for Microbrand.ch

Last Updated: 02.02/2025
 

At Microbrand.ch, we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and protect your information in compliance with Dutch and EU General Data Protection Regulation (GDPR) laws.
 

1. Who We Are

  • Company Name: Microbrand.ch

  • Registered in: The Netherlands

  • Website: [Your Website URL]

  • Contact Email: [Your Email]

As the data controller, we are responsible for ensuring that your personal data is used in accordance with this policy.
 

2. What Personal Data We Collect

We collect and process the following types of personal data:

✅ Information you provide us directly:

  • Name, email address, phone number, shipping & billing addresses (for orders and inquiries)

  • Payment details (processed securely via third-party payment providers)

  • Account login details if you register on our site

✅ Automatically collected information:

  • IP address and browser type (for security and fraud prevention)

  • Website usage data through cookies and analytics tools (see Section 7)

✅ Third-party data (if applicable):

  • If you sign in via social media (Google, Facebook), we receive your name and email from those providers.
     

3. How We Use Your Data

We collect and process your data for the following purposes:

📦 Order Processing & Delivery – To fulfill your purchase, manage shipping, and provide customer service.
📢 Marketing Communications (with consent) – To send newsletters, promotions, and updates about new arrivals.
🔐 Security & Fraud Prevention – To detect, investigate, and prevent fraudulent transactions.
📊 Website Optimization & Analytics – To improve our website experience through Google Analytics and similar tools.
 

4. Legal Basis for Processing Data (GDPR Compliance)

We process your personal data under the following legal bases:

  • Contractual Obligation – Processing is necessary for completing purchases and fulfilling your orders.

  • Legal Compliance – We retain transaction data to meet Dutch tax and accounting regulations.

  • Legitimate Interest – To improve customer experience and protect our website from fraud.

  • Consent – For sending marketing emails (you can withdraw at any time).
     

5. How We Share Your Data

We do not sell or rent your data. However, we may share your information with:

🔹 Payment Providers – (e.g., PayPal, Stripe) to process secure transactions.
🔹 Shipping & Delivery Services – (e.g., DHL, PostNL) for fulfilling your orders.
🔹 Analytics & Advertising Partners – (e.g., Google Analytics, Facebook Ads) to improve our marketing strategies.
🔹 Legal Authorities – If required by Dutch or EU law for fraud prevention or regulatory compliance.

All third-party partners process your data securely and comply with GDPR regulations.
 

6. How Long We Retain Your Data

We retain your personal data for as long as necessary for the purposes described above:

  • Order & transaction records: 7 years (as required by Dutch tax law)

  • User accounts & subscriptions: Until you request deletion

  • Marketing emails: Until you unsubscribe

Once your data is no longer required, we securely delete or anonymize it.
 

7. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience and collect analytics.

Types of Cookies We Use

✅ Essential Cookies – Required for the website to function (e.g., shopping cart, login).
✅ Performance Cookies – Help us analyze how visitors use our site.
✅ Marketing Cookies – Used for targeted advertising (Google Ads, Facebook Pixel).

🔹 You can manage or delete cookies through your browser settings.
🔹 For more details, see our Cookie Policy.
 

8. Your Rights Under GDPR

As a resident of the Netherlands and EU, you have the following rights:

✅ Right to Access – Request a copy of the data we store about you.
✅ Right to Rectification – Correct inaccurate or incomplete data.
✅ Right to Erasure ("Right to be Forgotten") – Request deletion of your personal data.
✅ Right to Restrict Processing – Limit how we use your data.
✅ Right to Object – Opt out of certain data processing activities (e.g., direct marketing).
✅ Right to Data Portability – Receive your data in a structured, machine-readable format.

🔹 To exercise any of these rights, email us at [Your Email].
🔹 If you believe we are misusing your data, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
 

9. How We Protect Your Data

We take security seriously and implement the following measures:

🔒 SSL Encryption – Protects data transmission between your browser and our site.
🔒 Secure Payment Processing – Transactions are handled by trusted third-party providers.
🔒 Access Restrictions – Only authorized personnel can access customer data.
🔒 Regular Security Audits – We monitor for vulnerabilities and update security protocols.
 

10. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in legal requirements or business operations.

🗓 Last Updated: 02.02.2025
📌 Changes take effect upon publication on this page.
 

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 Email: info@microbrand.ch
📞 Phone: +31685041424

bottom of page